AI-Assisted Creative Posters
Using absurd humor to invent fictional ways a hat could be made.
Inspired by the visual spirit of artist Saffy Sashin, this series uses surreal, humorous fabrication stories to turn a hat product into its own miniature mythology. The posters rely on non-realistic contrast and deadpan absurdity to give the product a more memorable narrative identity.
Idea
Why this approach works
Instead of explaining the product in a conventional commercial tone, I treated it as the center of a fake manufacturing narrative. Each poster imagines a deliberately ridiculous way the hat might have been created, which makes the product feel more story-driven and culturally distinctive.
The creative logic is simple but useful in marketing terms: humor lowers resistance, absurdity increases memorability, and fictional process storytelling gives a static product a stronger point of view. The result is not realism, but brand texture.
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Final Posters
three AI-assisted outputs built from one product input
Workflow
ChatGPT to Lovart
The full workflow was intentionally lean. I only input the product itself. First, I used ChatGPT to generate multiple humorous fictional manufacturing methods for the hat. Then I selected one proposal for each poster direction.
Those selected concepts were passed into Lovart, which I used to generate the poster layouts. After several rounds of small refinements, I arrived at the final versions. The entire series was completed in roughly three hours.
For me, the key takeaway is not just speed. AIGC significantly increases the production efficiency of advertising and marketing assets, especially in early-stage concept exploration, visual variation, and rapid turnaround content systems.