Summer Internship at Havas Mango
Pitch concepts developed for Nuun during my time at Havas Health & You.
During my summer internship, I worked under Havas Health & You and contributed to projects at Havas Mango, the creative studio within the network. Most client work remains confidential, but this Nuun pitch exploration can be shown because the proposed partnership did not move forward.
Context
What I can show from the internship
I was deeply involved in multiple client projects during the internship, but most of that work is protected by NDA and cannot be displayed in a public portfolio. The slides below are from my own concept development for a Nuun pitch and show how I thought through audience fit, platform behavior, and campaign mechanics from idea to presentation.
Because this was a pitch-stage exploration rather than a launched campaign, the page stays intentionally concise and focuses on strategic thinking instead of outcome metrics.
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Concept One - Nuun x Fortnite
using gaming culture and platform-native rewards to reframe hydration as play
National Hydration Day collaboration concept
For this idea, I proposed a National Hydration Day activation in which Fortnite's in-game shield potion would temporarily adopt Nuun packaging. Players who completed a target number of matches during the campaign window could unlock a co-branded back bling as a reward.
The professional rationale was platform fit. Fortnite has a long history of high-visibility collaborations across music, sports, film, and fashion, so a branded crossover already matches how the audience expects the game world to behave. Instead of interrupting play with traditional advertising, the concept places the brand inside an object players already understand and desire.
From a marketing perspective, this creates three advantages: it turns hydration into a memorable visual metaphor for energy and performance, ties product recall to repeat gameplay behavior, and gives the audience a collectible reward that extends campaign visibility beyond the first interaction.
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Concept Two - Snapchat AR Filter
making flavor variety instantly visible through low-friction social interaction
A simpler social-first proposal
I also developed a lighter concept for Snapchat: an AR filter that visualized different Nuun flavors in a playful, instantly shareable way. Compared with the gaming idea, this version required less narrative setup and could travel more easily through everyday social usage.
The strategic logic here was accessibility. AR lets the brand become expressive without demanding a large time commitment, while Snapchat provides a familiar behavior loop of try, personalize, share, and repost. For a product like Nuun, that makes flavor exploration feel social rather than informational.
Together, the two concepts show different marketing routes to the same goal: one leans on immersive culture and reward systems, while the other leans on frictionless participation and visual shareability.
Takeaway
What this internship piece demonstrates
This project reflects how I think in an agency setting: not just generating visually interesting ideas, but matching brand messaging to platform behavior, audience expectation, and the type of interaction most likely to create recall.
It also shows how I move through the early creative process, from insight and analogy to rough prototyping and pitch-ready storytelling.
Disclaimer: Havas and Nuun did not ultimately enter into any official partnership. All concepts shown here were speculative pitch materials created for proposal purposes only.